Car Tyre Retailers – 2014 Ratings
Posted by Canstar Blue July 31st 2014
^ Includes Firestone
Hollow star ratings are awarded where brands do not receive the minimum number of responses for that criteria, however achieve at least the minimum sample required for all other criteria.
Firestone brim with five star glory in our inaugural tyre retailer awards
The subject of car tyres isn’t the easiest one to get your head around if you’re not “in the know”. Which tyre will give you the best mileage? Is it worth trading your stock rims for sleek alloys? What kind of warranty is available for new purchases?
Close to three in five respondents to our recent survey make sure they’re prepared for their new set of wheels by researching brands and products prior to purchase, while also seeking out the best price, too. However, on the subject of price, many New Zealanders (82%) are far more concerned with safety than they are with the cost of their new tyres.
An interesting exception to this rule was that almost one in five drivers would spend more money on a good-looking pair of shoes or high-tech gadget than they would on a great set of tyres.
No matter what questions you have, your local tyre store should be able to help you pick a tyre able to tackle any journey you take. And it’s with this in mind that we’ve taken it upon ourselves to rate a range of brands in the New Zealand market. In our inaugural ratings in this category, Firestone has achieved our customer satisfaction award – edging out Goodyear, Tony’s Tyre Service, Bridgestone, Tyrepower and Beaurepaires.
Find out how each brand performed in our results breakdown…
Firestone is a name familiar to many drivers – after all, you can see the brand pop up across New Zealand, Australia, the US, Europe, Asia and beyond. The company primarily deals in tyre and rubber and has long been a presence in the general auto care industry. Firestone reached the heady heights of five stars in several areas:
- Overall customer satisfaction
- Value for money
- Customer service at the point of sale
- After-sale service
- Speed of tyre-fitting
- Quality of tyres
- Convenience of store location
It also received four stars for value for money.
Goodyear customers were quite satisfied with the service they received from the retailer in general. The brand achieved five stars for value for money as well as its tyre brand range. It secured four stars in the following areas: overall satisfaction; point of sale service; after-sale service; speed in which tyres were fitted; tyre quality; and store location convenience.
Tony’s Tyre Service
Tony’s Tyre Service aims to do right by its customers as best it can, according to the website. The company even guarantees a better cash price on tyres than competitors (at time of publication). So, how did this home-grown brand fare in the Canstar Blue results? Tony’s achieved five stars for value for money and four stars in all other criteria.
A subsidiary of Firestone, Bridgestone is a prominent tyre manufacturer in New Zealand. In conjunction with the sale of its tyre products (for which it is well known), Bridgestone also specialises in tyre servicing and wheel alignments.
The brand excelled in our survey in one particular area: quality of tyres. Bridgestone even shared a five-star rating with Firestone. The company also received four stars for value for money, tyre brand range, tyre-fitting speed and the convenience of store locations; and three stars for overall satisfaction, point of sale service and after-sale service.
Need a free tyre check, a new set of wheels for your 4×4, or just a solitary single for your humble wheelbarrow? Beaurepaires can deliver on all counts. The company received four stars for value for money, speed of tyre-fitting, quality of tyres and convenience of store location. Four stars for the latter isn’t a huge shock, considering the brand has 66 stores across New Zealand. Beaurepaires finished with three-star ratings for overall satisfaction, point of sale service and after-sale service.
When you factor in stores in both New Zealand and Australia, Tyrepower is the largest independent tyre retailer around. In the Canstar Blue survey results, the company secured four-star ratings in a number of areas: value for money, tyre range, customer service at point of sale and after-sale, speed of tyre-fitting and convenience of workshop location. Additionally, it received three stars for overall satisfaction as well as tyre quality.
How we rated car tyre retailers
Canstar Blue commissions Colmar Brunton using the SSI panel to regularly survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers within the survey group who have purchased car tyres from a car tyre retailer in the last three years – in this case, 1,322 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market were compared in this survey.