Compare supermarkets in New Zealand at Canstar Blue. New World, Countdown, FreshChoice and PAK’nSAVE were compared on value for money, customer service, variety of products, layout and presentation of store, deals and specials available, freshness of produce and overall satisfaction.
See our Ratings Methodology.
You’ve just popped into your local supermarket – we say local because it turns out 59% of us shop closest to where we live – when you see those two little words, ’Special Offer’. Who can resist? Turns out not that many of us!
According to the latest Canstar Blue data nearly two thirds (64%) of us like to shop for special offers. Where this can save us money on the items we usually buy anyway, we’re guessing it has also meant that a few impulse buys have reached their sell-by date before they’ve reached our stomachs!
If you really want to save money on your weekly shop, special offers will help if it’s on an item you buy anyway, but to keep the food bills down but the cupboards stocked up, there are a few simple steps that can help:
Another opportunity to save while you spend is that little piece of plastic the supermarkets push so hard. Loyalty cards are big business as they allow the supermarkets to track consumer habits and spending. This valuable data can then help them target marketing campaigns amongst other things. The price they pay for your data is incentivising you to continue shopping at their stores. Vouchers, discounts and special offers ‘exclusives’ are a common occurrence and many shoppers (43%) thought that loyalty systems tended to offer good additional value.
It’s worth bearing in mind that apart from enabling you to take advantage of ‘in store specials’, your loyalty card may also open up point boosting or money saving opportunities with other partner organisations such as power or fuel companies, so keep an eye on the promotional flyers and emails to squeeze out that extra value. But remember, the bottom line is that you need to spend large amounts of money to see a return on any loyalty card so overall your driver for any purchase should always be based on need and price.
The other plastic to feature in our survey were the bags we carry our shopping home in. In our survey last year only 28% of people thought shops should charge a levy on the 1.6 billion plastic bags we use every year, in order to reduce the impact on our environment. This year, thanks to a number of awareness campaigns, our attitudes have taken a hugely positive turn and there’s now an encouraging 52% of people take their own bags with them when they grocery shop. As part of the initiative to reduce use, our Customer Satisfaction Award winners, New World, have pledged to be free of single use plastic bags by the end of 2018.
As we said earlier, one of the biggest draws to where we shop is locality to where we live, but once we are there what is it we look for in our supermarkets? Our drivers of satisfaction were pretty even across the board with only value for money and customer service edging ahead the other categories. In order of importance, they were:
Canstar Blue commissioned I-view to survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from New Zealand who have made a purchase from a supermarket in the last six months – in this case, 2,498 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.
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