App Store

The App Store makes it simple for users to discover, purchase, and download apps for Mac, iPhone, iPad, Apple Watch, and Apple TV. If you are ready to distribute apps, the Apple Developer Program provides everything you need to build and distribute apps on the App Store.

Account Set Up

Before submitting your app for review, you need to provide tax and banking information, review contracts and set up your account and users in App Store Connect.

Preparing and Submitting Apps

Get step-by-step instructions on configuring your code and data, testing on devices, and submitting your apps for distribution.

App Review

We review all apps submitted to the App Store in an effort to determine whether they are reliable, perform as expected, and are free of offensive material. We review every app submitted based on a set of technical, content, and design criteria. Read the following guidelines for more details.

Managing Apps

Get information on managing your apps, including editing metadata, submitting updates, downloading crash logs, and viewing sales and financial reports.

Marketing Apps

Download artwork for use in your marketing communications, and read the marketing guidelines for details on using App Store badges and Apple product images, as well as best practices for App Store marketing.

Technical Notes and FAQs

Developer Forums

Post development topics and get answers from Apple engineers and other developers.

Contact Us

App Store Connect and App Review

Select the category that best describes your question.

Intellectual Property Issues

If you believe that an app on the App Store infringes your intellectual property rights, you can submit a claim at the following link and Apple Legal will put you in contact with the provider of the disputed app:

App Name Issues

If you believe that an app is preventing you from using the app name that you have rights to use, you can submit a claim at the following link. Where appropriate, Apple Legal will forward your contact information and claim to the developer of the blocking app so that they can contact you directly.

App Removals and Appeals

Apple sometimes receives notices that require us to remove content on the App Store. We may also remove content for the reasons set forth in the App Review Guidelines or any of our agreements with you. Apple will notify you when and why an app is removed from sale, with the exception of situations in which notification would be futile or ineffective, could cause potential danger of serious physical injury, could compromise Apple’s ability to detect developer violations, or in instances related to violations for spam, phishing, and child exploitation imagery. Whenever possible, apps that are removed from the App Store will only be removed in countries and territories specific to the issue, and will remain available in locations that aren’t impacted. If you believe your app should be reinstated on the App Store, you can appeal the removal:

85% of devices are using iOS 11.

As measured by the App Store on September 3, 2018.